Edith Chung

Hi, I am Edith Chung.

I specialize in B2C, complex B2B, data-intensive, and AI products, translating complex challenges into actionable insights. Using mixed-methods research and systems thinking, I uncover root causes, identify high-impact opportunities, and shape strategies that improve usability, efficiency, and business outcomes.

My work spans usability studies, surveys, interviews, JTBD analysis, and customer journey mapping, complemented by SQL and Python analytics to inform strategic, human-centered product decisions.

OCT & IFS Migration Plan

OCT and IFS, vital for supply chain management, unveil usability issues leading to delivery delays, prompting a product migration decision based on user research, including interviews, personas, and workflow analysis.

Microsoft Stratus Apps Survey

Stratus apps are vital for Microsoft’s supply chain team, boosting productivity and revenue. Understanding user needs helps Dev Leads refine these apps.

Azure Reliability Portal Redesign

ARP is used by Field sellers to plan capacity across cloud regions, but severe usability issues prevent them from doing their jobs effectively. Through user interviews, personas, and user stories, we uncovered key needs that guided the redesign.

Purview DLP Redesign

Microsoft Purview DLP protects sensitive data across Microsoft 365, endpoints, and cloud services. Led the first end-to-end benchmark to uncover usability improvements across key workflows.

Microsoft Defender for Cloud vs. Wiz

MDC secures cloud resources across Azure, AWS, and Google Cloud. Conducted a usability benchmark of MDC and Wiz to identify strengths, weaknesses, and improvement opportunities.

Google Fitbit Personal Health Agents

Google Fitbit Premium features personalized health insights across Ask Health, Fitness, and Sleep. Iterative evaluative research improved quality, product features, and prompt design, leading to a successful Public Preview launch.