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Hi, I am Edith Chung.
I use mixed methods to uncover users’ needs and inform design decisions to achieve business goals.
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Overview
Edith is an experienced mixed-method user experience researcher. Her expertise covers the entire product development cycle, from user research, ideation to prototyping, testing, and launch. She collaborates seamlessly with cross-functional teams, including designers, engineers, and product managers. With a strong background in UX research, Edith has contributed to major projects like support.Microsoft.com, Microsoft.com, Amazon furniture testing AR, AccessMap (featured on TechCrunch in 2017), and startups. Her proficiency in data analysis and visualization using tools like Excel, Python, R, SPSS, Tableau, and MySQL allows her to solve research problems effectively, employing methods like ANOVA and T-Test. Edith’s training in the HCDE program at the University of Washington has honed her human-centered approach, enabling her to extract valuable user insights and inform design decisions for product iterations. She is adaptable, taking on multiple roles in an agile-style environment, and possesses excellent analytical and problem-solving abilities. As she seeks new opportunities, Edith is eager to leverage her quantitative UX research experience to have a direct impact on decision-making and elevate the level of execution in her work. Her combination of skills, knowledge, and passion for user-centered design makes her a valuable asset to any product development team.
Skills
Qualitative – participatory design workshops, contextual inquiries, ethnographic research, concept validation, survey, rapid iterative testing and evaluation (RITE), focus group, task analysis, thematic analysis, journey mapping, persona.
Quantitative – heatmaps, web analytics, A/B testing, Tableau, SQL, statistical modeling, Excel, SPSS, Python, R.
Projects
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AccessMap
AccessMap is a map technology allowing disabled participants to adjust steepness and curbside of the roads to tailor their experience with route navigation. Participatory design workshops with interview and usability questions are used to understand participants.
Microsoft SMC
Microsoft SMC is about recreating the support site experience of support.microsoft.com. Topics included personalization and privacy were studied with methods of interviews, usability tests and codesign to illustrate customers’ pain points and needs. This project is confidential. Email me for the password for access: jc55248@gmail.com
Amazon Furniture AR Usability Study
Amazon Furniture AR Usability Study is my first AR project, requiring testing of participants in an open space, which is a fun experience. Key findings include usability issues of unclear labels, unclear instructions, and lack of usability for non-American users.
Microsoft.com
Microsoft.com is the leading site for online businesses where users are shown listings of products and services. This study uses interviews and usability tests to identify layouts of websites the customers prefer and to influence business growth. This project is confidential. Email me for the password for access: jc55248@gmail.com
iTourTranslator
iTourTranslator is a real-time transcription mobile app for the US d/Deaf and hard of hearing (HOH) communities, which is repurposed from a Chinese translation app, iTourTranslator. Heuristic evaluation, card sorting, moderated interviews and usability test are used.
Decco furniture app
Decco is an online retail that sells home decor items. They recently added Lamp as a new category before. In order to generate awareness and boost sales, they want to do promotions through their apps.
Testimonial
“You landed your points, got a lot of info in, and presented really well, in such a short amount of time!!! (Thanks for rolling through all my Teams presentation glitches too! so sorry. ug! ) Congrats on a well-received Prezzo.”
Liane Scult
Research Lead of M365
“Focusing on user interface interactions is super detailed work, Edith. Then transcribing for others is where the value really comes out! You’re exactly sharing the info for review that’s needed! Good work!! 👍🏻”
Jana Chung 